OpenKol
For project teams

You paid ten KOLs.
Which ones delivered?

Promotion budgets get allocated on follower count and settled on vibes. Both of those are choices you can stop making this week.

See pricing
The problem

The metric you're buying on is 15x wrong

Reach is the only number the market quotes, and it has almost no relationship with whether anyone trades.

What you're told
Follower count, impressions, and a screenshot of the engagement. All three are purchasable, and two of them are routinely purchased.
What we measured
A 28,783-follower account brought $3,018 of volume per thousand followers. A 165,640-follower account brought $191. Same week, same chain.
How often it's wasted
Median impact across every scored call is 8.6 / 40, and about half of all classified posts land in “quiet audience, no money”. Most promotion spend does nothing measurable.
What it costs to find out
On a $50k campaign, a few hundred dollars to learn which $30k was wasted. The arithmetic is not subtle, and it recurs every campaign.
What you get

Three things, all of them measurements

No predictions, no scores you can buy, and no rankings built on a correlation we couldn't find.

Campaign reporting

Every post in a campaign, grouped, with cost attached. Volume brought per KOL, cost per dollar of volume, and which posts landed in the loud-but-empty quadrant.

Fake-engagement screening

Reply-content classification before you sign, not after. Wallet-address giveaway entries and contentless praise are visible from the outside — 91% accurate against hand-labelled posts.

Volume per follower

The number that actually varies between KOLs, ranked. It is the one selection metric we have that the market isn't already gaming.

The numbers

Measured, not asserted

Everything on this page is measured. Where we don't have the data to support a claim, we don't make it.

$3,018
vs $191
volume per 1k followers, two real accounts
8.6
median impact / 40
half of all posts score below this
49%
quiet audience, no money
of every post we have classified
91%
reply classification
against hand-labelled posts
Questions

The obvious objections

Can I check a KOL before hiring them?
Do you work across chains?
How far back can you look?
Can I get this as a report to send internally?
Other sides of the deal
KOLs
A public, dated page proving what your posts actually did — impact, audience authenticity, and track record.
Traders
Check whether a KOL's calls actually performed — measured against peer tokens, not against zero.

Check one post.Stop paying for reach.

Read the methodology